Not all gold is created equal. Most jewelry is made with 10K, 14K, or 18K gold — each diluted with other metals to make it harder, cheaper, and less yellow.

And even then, much of what’s sold as “gold” isn’t solid at all — it’s plated, filled, or vermeil.

At Khas, we only use solid 22 karat gold. Here's why it matters:

Purity: 22K is 91.6% pure gold. That richness gives it the deep yellow hue and natural luster you associate with real gold.

Value: Higher gold content means your jewelry retains more intrinsic value over time.

Cultural Significance: 22K gold is treasured across many cultures — given in weddings, milestones, and as generational wealth.

Hypoallergenic & Heirloom-Worthy: No fillers. No compromise. Just true gold you can pass down.

Want to know the difference between 10K, 14K, 18K and 22K?